This business-in-a-box model is a good one for those who just want to put a tested system to work for them. It’s not for those who want to learn something new while they are at it. Overall, the 12 Minute Affiliate System is definitely not a scam, it’s a system that is proven to work but just not in 12 minutes. As with anything, affiliate marketing too requires time and sustained efforts to make it worthwhile.